I don’t know a woman in my life that hasn’t dreamed of
owning her own boutique. There’s just something purely magical about being your
own boss and pedaling totally cute kitsch, lavish lotions, and other awesome
accessories and apparel. Boutique’s can range in style and get very granular
such as a baby boutique, health and beauty
boutique, or home decor boutique.
As you probably know, nearly 50 percent of all small
businesses fail within the first four years. Here are some sure fire ways to
make your beautiful baby boutique business a sizzling success!
Tip 1- Make Friends All Over
You have to branch out when you’re a local business owner.
Period. Make appearances at other local business, events, fundraisers, and town
socials. It’s important to introduce yourself, network, and make nice with
everyone you come in contact with. Always have a card on stand by and support
your fellow business owners! You can recommend their place to customers and
they can recommend yours!
Tip 2- Get on Social Media
Social media allows you to snap pics of all your gear, post
sales, hold contests and giveaways, and just connect with those outside of your
local area. It helps word travel fast and promotes instant exposure. It can
create a clear picture of what your boutique looks like from the inside out.
This helps make shy shoppers more familiar with your goods and less timid to
make an entrance. It also helps people literally shop online and engage in chat
conversations whenever and wherever if they have questions for you.
Tip 3- Host Contests and Sales
A great way to get attention of
potential buyers is to give away something good and big! By making those
interested in winning your grand prize be sure to have them like, comment, and
share on your listing online! Lots of sales are also important around holidays
and during any kind of event going on around your town to get buyers in the
store. You could even team up with other small
businesses located around you to have a block party sale
or sidewalk sale event.
Tip 4- Host Events at your Boutique
Ladies night out, anyone? I can’t think of a better way to
get people in your boutique to shop and socialize! You can host food and wine
pairings, benefits for local agencies-the sky is the limit!
Tip 5- Be Generous
When you can, donate a small gift basket from your shop.
Often times, schools look for donations for their basket raffles and
fundraisers. What a great way to get in with the parents in town!
Tip 6- Advertise
You can’t just rely on social media to promote your
business. Invest in billboards, signs, and advertisements in the newspaper and
free flyers. This will help you connect with an older crowd that doesn’t get
into Facebook or Instagram. Older crowd not what you’re going for? They have
kids and grandkids-duh!
Tip 7- Be Open to Feedback
Often times, boutique owners tend to be biased. They feel
their store and goods are as good as they get. Be open to feedback from clients and
customers. Whether you post an online survey or have one in a paper form, take
their comments seriously.
Tip 8- Be Accessible
I can’t tell you how many cute boutiques I drive by that are
closed. Most people work until 5, so why not open your store later in the day
and remain open for those who need some retail therapy after a bad day at work?
Tip 9- Staging is everything
If you want to get people into your boutique, your front window says everything. It will inspire onlookers and engage serious shoppers. Set up your store with inviting plush chairs, charismatic décor-having the right decorations is everything. If you’re not great at creating a cool and chic space, it may be wise to invest in a decorator for this task.
Tip 10- Talk to an Accountant
Before opening for business, it’s important to talk to an
accountant that you trust so you can be set up for financial success. As the
employer and employee of your boutique, you get taxed at a different rate. You
can write off certain expenses and even deduct utilities and other purchases at
tax time. The right accountant can guide you and make sure you’re crossing your
t’s and dotting your i’s so you don’t find yourself in a financial jam at tax time.
Being a boutique business owner is super exciting. While it’s important to focus on your products, it’s also important to make sure your business gets off to smart start. By considering these 10 tips, you can ensure success and lots of happiness in your business venture!
If you enjoyed this post, please, consider sharing it with others!