Let it be your website SEO, SEM, SMO/SMM, Email marketing or just any other activity that aims to bring more conversions, there’s always room for improvement and that’s what Conversion Optimization is.
Conversion Optimization is not one time activity, rather it’s an ongoing process and so it requires any marketer to stay updated not only with their marketing skills but also with the user behaviour in the particular industry as well as the current trends.
Lately I shared some Conversion Optimization Techniques, Tips & Tactics by Experts and also shared some more links while rethinking the Conversion Rate Optimization.
When we talk about Conversion Optimization, A/B test is one popular and most effective method whereby you run two experiments simultaneously and analyse which one is performing.
What You Can Analyse in A/B Testing:
- Above & Below the Fold Elements
- Call to Actions
What to Measure:
- Average time spent on page
- Exit points
- Bounce rate
Well, this is just a preview, and Conversion Optimization has a lot of other dimensions to work on. So rather than rewriting stuff, better is to follow some of the readings I found useful!
A/B Testing; An Essential for Conversion Rate Optimization
How to A/B test landing pages
Why A/B Tests Are Better Than Multivariate Tests for CRO
11 Obvious A/B Tests You Should Try
Advantages and Disadvantages of A/B Split Testing for Landing Pages
3 Tools To Successfully Run Your Next A/B Test